{"product_id":"purc-brazilian-keratin-hair-treatment-formalin-professional-straightening-smoothing-curly-hair-frizz-dry-repair-cream-hair-care","title":"PURC Keratin Treatment: Straighten \u0026 De-Frizz","description":"\u003cp data-pm-slice=\"1 3 []\"\u003eTransform your hair with PURC Brazilian Keratin Hair Treatment. This professional-grade formula smooths, straightens, and repairs frizz, leaving your hair silky, shiny, and manageable for months.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-tight=\"true\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLong-Lasting Straightening:\u003c\/strong\u003e Keeps hair smooth and sleek for up to three months.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFrizz Control:\u003c\/strong\u003e Eliminates flyaways and enhances shine.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDeep Nourishment:\u003c\/strong\u003e Repairs damaged, dry, and curly hair.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomizable Formula:\u003c\/strong\u003e Available in different formalin percentages for various hair types.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSalon-Quality Results:\u003c\/strong\u003e Achieve professional straightening at home.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col data-tight=\"true\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eWash Hair:\u003c\/strong\u003e Use a clarifying shampoo to remove buildup.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eApply Treatment:\u003c\/strong\u003e Section hair and evenly distribute the keratin solution.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBlow-Dry \u0026amp; Flat Iron:\u003c\/strong\u003e Seal the treatment into the hair for lasting results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePost-Treatment Care:\u003c\/strong\u003e Avoid washing for a few days and use sulfate-free products.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 data-sourcepos=\"31:1-31:31\"\u003eUse (General Instructions):\u003c\/h3\u003e\n\u003cp data-sourcepos=\"33:1-33:517\"\u003e\u003cstrong\u003eImportant Safety Note:\u003c\/strong\u003e Due to the formalin content and the professional nature of this product, it is crucial to perform a \u003cstrong\u003epatch test 24-48 hours before full application\u003c\/strong\u003e to check for any allergic reactions. Always work in a \u003cstrong\u003ewell-ventilated area\u003c\/strong\u003e. Consider professional application if you are unsure. \u003cstrong\u003eAlways refer to the specific instructions provided on your product packaging for complete, accurate, and up-to-date directions, as steps and timing can vary by concentration and formulation.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-sourcepos=\"35:1-35:52\"\u003eHere's a general outline of the application process:\u003c\/p\u003e\n\u003col data-sourcepos=\"37:1-64:67\"\u003e\n\u003cli data-sourcepos=\"37:1-41:0\"\u003e\n\u003cp data-sourcepos=\"37:5-37:30\"\u003e\u003cstrong\u003ePreparation (Washing):\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-sourcepos=\"38:5-41:0\"\u003e\n\u003cli data-sourcepos=\"38:5-38:172\"\u003e\n\u003cspan class=\"citation-23 citation-end-23\"\u003eWash hair thoroughly with a clarifying shampoo (often provided by the brand or recommended) 2-3 times to remove all residues and open the hair cuticle.\u003c\/span\u003e\n\u003cdiv class=\"source-inline-chip-container ng-star-inserted\"\u003e \u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli data-sourcepos=\"39:5-39:29\"\u003eDo not use conditioner.\u003c\/li\u003e\n\u003cli data-sourcepos=\"40:5-41:0\"\u003eTowel-dry hair until it is about 70-80% dry, or blow-dry it completely depending on product instructions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-sourcepos=\"42:1-46:0\"\u003e\n\u003cp data-sourcepos=\"42:5-42:33\"\u003e\u003cstrong\u003eApplication of Treatment:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-sourcepos=\"43:5-46:0\"\u003e\n\u003cli data-sourcepos=\"43:5-43:65\"\u003e\n\u003cspan class=\"citation-22 citation-end-22\"\u003eDivide hair into small, manageable sections.\u003c\/span\u003e\n\u003cdiv class=\"source-inline-chip-container ng-star-inserted\"\u003e \u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli data-sourcepos=\"44:5-44:210\"\u003eUsing a fine-tooth comb and wearing gloves, apply the keratin treatment evenly to each section, starting about 0.5-1 inch from the scalp and working down to the ends. Avoid applying directly to the scalp.\u003c\/li\u003e\n\u003cli data-sourcepos=\"45:5-46:0\"\u003eEnsure each strand is saturated but not dripping. Comb through to distribute the product evenly and remove any excess.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-sourcepos=\"47:1-49:0\"\u003e\n\u003cp data-sourcepos=\"47:5-47:24\"\u003e\u003cstrong\u003eProcessing Time:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-sourcepos=\"48:5-49:0\"\u003e\n\u003cli data-sourcepos=\"48:5-49:0\"\u003eAllow the product to process on the hair for the recommended time (typically 20-60 minutes), as indicated on the product packaging. This time varies based on hair type (e.g., finer hair may require less time, coarser hair more).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-sourcepos=\"50:1-53:0\"\u003e\n\u003cp data-sourcepos=\"50:5-50:24\"\u003e\u003cstrong\u003eDrying the Hair:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-sourcepos=\"51:5-53:0\"\u003e\n\u003cli data-sourcepos=\"51:5-51:43\"\u003e\u003cstrong\u003eDo NOT rinse the product out yet.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-sourcepos=\"52:5-53:0\"\u003eBlow-dry the hair completely (100% dry) with the product still in it. Use a medium heat setting and a round or paddle brush to make hair as straight as possible during drying.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-sourcepos=\"54:1-59:0\"\u003e\n\u003cp data-sourcepos=\"54:5-54:41\"\u003e\u003cstrong\u003eSealing with Heat (Flat Ironing):\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-sourcepos=\"55:5-59:0\"\u003e\n\u003cli data-sourcepos=\"55:5-55:75\"\u003eThis is the most crucial step for activating and sealing the keratin.\u003c\/li\u003e\n\u003cli data-sourcepos=\"56:5-56:71\"\u003eDivide hair into very small, thin sections (about 1\/2 inch wide).\u003c\/li\u003e\n\u003cli data-sourcepos=\"57:5-57:343\"\u003eUsing a professional flat iron heated to the recommended temperature (typically 400-450°F \/ 200-230°C, but adjust based on hair type and product instructions; lower temperature for fine\/damaged hair), pass over each section multiple times (e.g., 7-12 times) until the hair feels smooth, shiny, and dry, with no product residue remaining.\u003c\/li\u003e\n\u003cli data-sourcepos=\"58:5-59:0\"\u003e\n\u003cspan class=\"citation-21 citation-end-21\"\u003eThe heat seals the keratin into the hair shaft.\u003c\/span\u003e\n\u003cdiv class=\"source-inline-chip-container ng-star-inserted\"\u003e \u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-sourcepos=\"60:1-64:67\"\u003e\n\u003cp data-sourcepos=\"60:5-60:28\"\u003e\u003cstrong\u003ePost-Treatment Care:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-sourcepos=\"61:5-64:67\"\u003e\n\u003cli data-sourcepos=\"61:5-61:171\"\u003e\n\u003cstrong\u003eDo NOT wash hair for 48-72 hours\u003c\/strong\u003e after the treatment (or as specified by the product instructions). This allows the keratin to fully cure and bond with the hair.\u003c\/li\u003e\n\u003cli data-sourcepos=\"62:5-62:111\"\u003eAvoid tying hair up, clipping it, or tucking it behind ears during this period to prevent creating kinks.\u003c\/li\u003e\n\u003cli data-sourcepos=\"63:5-63:146\"\u003eAfter the waiting period, wash hair with a sulfate-free and sodium chloride-free shampoo and conditioner to prolong the treatment's effects.\u003c\/li\u003e\n\u003cli data-sourcepos=\"64:5-64:67\"\u003eUse a keratin-friendly aftercare routine to maintain results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"LocRoyalCosmetics Store","offers":[{"title":"5 Degrees Keratin \/ Russian Federation","offer_id":48326388056386,"sku":"200007763:201336103;43:201336264#5 Degrees Keratin","price":95.99,"currency_code":"USD","in_stock":false},{"title":"8 Degrees 100ML \/ Russian Federation","offer_id":48326388089154,"sku":"200007763:201336103;43:201336259#8 Degrees 100ML","price":47.52,"currency_code":"USD","in_stock":false},{"title":"12 Degrees Keratin \/ CHINA","offer_id":48326388121922,"sku":"200007763:201336100;43:201336265#12 Degrees Keratin","price":62.46,"currency_code":"USD","in_stock":true},{"title":"12 Degrees 100ML \/ Russian Federation","offer_id":48326388154690,"sku":"200007763:201336103;43:4#12 Degrees 100ML","price":47.52,"currency_code":"USD","in_stock":false},{"title":"8 Degrees Keratin \/ Russian Federation","offer_id":48326388187458,"sku":"200007763:201336103;43:201336267#8 Degrees Keratin","price":35.99,"currency_code":"USD","in_stock":false},{"title":"12 Degrees Keratin \/ Russian Federation","offer_id":48326388220226,"sku":"200007763:201336103;43:201336265#12 Degrees Keratin","price":35.99,"currency_code":"USD","in_stock":false},{"title":"5 Degrees 100ML \/ Russian Federation","offer_id":48326388252994,"sku":"200007763:201336103;43:201336269#5 Degrees 100ML","price":47.52,"currency_code":"USD","in_stock":false},{"title":"0 Degrees Keratin \/ Russian Federation","offer_id":48326388285762,"sku":"200007763:201336103;43:201336268#0 Degrees Keratin","price":95.99,"currency_code":"USD","in_stock":false},{"title":"8 Degrees 100ML \/ CHINA","offer_id":48326388318530,"sku":"200007763:201336100;43:201336259#8 Degrees 100ML","price":14.99,"currency_code":"USD","in_stock":true},{"title":"12 Degrees 100ML \/ CHINA","offer_id":48326388351298,"sku":"200007763:201336100;43:4#12 Degrees 100ML","price":14.99,"currency_code":"USD","in_stock":true},{"title":"0 Degrees Keratin \/ CHINA","offer_id":48326388384066,"sku":"200007763:201336100;43:201336268#0 Degrees Keratin","price":23.99,"currency_code":"USD","in_stock":true},{"title":"5 Degrees 100ML \/ CHINA","offer_id":48326388416834,"sku":"200007763:201336100;43:201336269#5 Degrees 100ML","price":14.99,"currency_code":"USD","in_stock":true},{"title":"8 Degrees Keratin \/ CHINA","offer_id":48326388449602,"sku":"200007763:201336100;43:201336267#8 Degrees Keratin","price":62.46,"currency_code":"USD","in_stock":true},{"title":"5 Degrees Keratin \/ CHINA","offer_id":48326388482370,"sku":"200007763:201336100;43:201336264#5 Degrees Keratin","price":62.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0852\/7986\/7202\/files\/brazilian-keratin-hair-treatment-904892.webp?v=1744562407","url":"https:\/\/f4e8e8-5.myshopify.com\/es\/products\/purc-brazilian-keratin-hair-treatment-formalin-professional-straightening-smoothing-curly-hair-frizz-dry-repair-cream-hair-care","provider":" Cindorium","version":"1.0","type":"link"}